From a business perspective, Social Media can be a very effective tool to convey information to a large audience. There are positive and negative ways that it can be used, but to be efficient as a communication mechanism, I’ve looked for three main methods of using it well.
- It can lower advertising costs, especially if a business has accrued many followers that view the content being shared. It can be seen as “free advertising” when followers share their posts with others. Posting frequently and consistently can improve the chances of new individual followers.
- Engaging with an audience and having participation can help boost online presence. This includes having contests, poll questions, and even just asking questions that can cause the audience to think creatively and interact, and even be responded to.
- Using interesting, original, or brand-specific keywords can boost online search optimization. Being found by people searching broadly for businesses like yours will probably not just be searching titles, but the specific fields of the organization, such as government, technology, services, etc.